Larry is a different CFO. He is creative and thinks out of the box, which sets him apart from most CFO’s. Larry has rewritten the acronym of CFO to mean Chief Fun Officer, because when your business is making lots of money, its fun. Larry has written the book RedtoBlack which outlines all the typical fundamental areas and subjects handled in a finance department. This is especially important for non-financial executives who may not have the background in finance and have to rely extensively on their CFO. RedtoBlack will quickly accelerate your learning curve about what is important in a finance department, what questions to ask to get the most out of that department and how to best deploy the finance team to be value adders to your business. If you want YOUR business to spend less time in the Red and more time in the Black, then you must read this book. It will show you exactly how to organize your finance department. Get a copy for every member of your financial team and tell them to follow Larry Cooper’s brilliant advice. Once you and your team implement the RedtoBlack strategies, you’ll be laughing all the way to the bank.

Larry has been the CFO in our business shortly after we bought it. He has been a trusted advisor in many facets of our business which has been an important contribution to our success. As a CFO he is resourceful and knowledgeable in all operating financial matters that better support the business while maintaining proper financial integrity. In this book the business owner reader gets the benefit of being introduced to the many processes and sound financial fundamentals that represent the disciplined approach for operating a business that Larry has implemented in our business and those that have been important to the good management of our business.

Larry has written a well-organized and insightful book that is chock full of pragmatic, highly useful information gleaned from his years as a hands on accounting and senior finance executive. This book will be most helpful to new senior managers and business owners who need to understand the organization and essential functions of a finance department, without which they are unlikely to succeed. Experienced managers and business owners will also find Larry’s book to be a useful quick reference and trouble-shooting manual to keep near at hand at all times.

Larry has created a book that would absolutely be of assistance to any Owner/Manager. I wish I had this book when I started my business many years ago. There are many things that Larry teaches in his book, that I would have done differently if I had the book, all for the better. It is a great reference source to any Owner/Manager.